Storefront launch campaign
Challenge
Expanding Royal Distributing’s retail footprint required a bold and cohesive visual presence for a newly opened storefront location. The scope included developing large format exterior signage and immersive interior graphics that aligned with established brand standards while elevating the in store experience. Ensuring visual consistency across multiple large scale applications, while preparing technically accurate production files for vinyl output, was a critical component of the project.
Approach
To translate the brand’s high energy motorsport identity into an environmental experience, a scalable visual system was created for both exterior and interior applications. Designs were developed with large format production in mind, factoring in resolution, bleed, color profiles, material selection, and viewing distance. Close collaboration with print production processes, including hands on experience with vinyl printers and file preparation, ensured accurate output and seamless installation across all signage elements.
Outcome
The new storefront opened with a strong and unified visual presence that reinforced Royal Distributing’s brand identity at every touchpoint. Large format graphics enhanced exterior visibility, clarified product categories inside the store, and created a dynamic retail atmosphere. The project highlighted both strategic environmental branding and technical expertise in large scale print production.
Design System4
