Aligning cultural celebration with commercial visibility
Challenge
Develop a campaign that respectfully celebrates Ramadan while increasing awareness of featured menu offerings.
Approach
I created a visual system rooted in cultural symbolism, using crescent forms, flowing movement, and a dusk-inspired palette. Clear hierarchy and dietary indicators ensured accessibility and ease of navigation.
Outcome
The campaign elevated standard menu communication into a culturally resonant experience within a high-traffic dining space.
Ramadan is a time of reflection and shared meals. This campaign transformed menu design into atmosphere, blending symbolic illustration and warmth to reflect the feeling of dusk during Iftar.
Expressive forms create movement and emotion, while structured typography ensures clarity in a busy dining setting.