About
0+
Years of Experience
My name is Nathan Vanderwoude, and I’m a graphic designer with over a decade of experience building thoughtful, strategic visual systems across digital, print, and environmental spaces.
My name is Nathan Vanderwoude, and I’m a graphic designer with over a decade of experience building thoughtful, strategic visual systems across digital, print, and environmental spaces.
With experience spanning higher education, hospitality, retail, and national brand campaigns, I develop visual identities and marketing systems that are not only visually compelling, but operationally sound. From large-scale campaign rollouts to the fine details of print production, every piece is built with intention and longevity in mind.
My background includes leading marketing implementation at McMaster University Hospitality Services, managing large-scale communications at Centennial College, and producing national campaign assets for Aramark Canada. I’ve collaborated with chefs, dieticians, IT teams, marketing managers, and executive leadership, ensuring every deliverable aligns with brand standards, accessibility guidelines, and real-world functionality.
Whether it’s signage, editorial design, digital assets, or full campaign systems, I approach every project as part of something larger: a cohesive brand experience.
Testimonials
Experience
2022-2025
Graphic Designer, McMaster University Hospitality Services
Managed and executed all marketing materials across Hospitality Services, including menus, campaigns, signage, labels, brochures, and digital displays. Collaborated with managers, chefs, dieticians, restaurant leaders, and IT to deliver accurate, brand-compliant materials. Ensured adherence to AODA and University Brand Standards while maintaining expertise in digital signage systems. Provided strategic solutions to campaign challenges and supported vendors with current market insights.
2022
Marketing Specialist, Centennial College
Developed and coordinated large-scale email communications reaching over 80,000 students and staff, supporting seasonal events including convocation and recognition programs. Collaborated with senior management to plan and distribute communications in alignment with institutional guidelines. Managed satisfaction surveys and analyzed results to present actionable insights to leadership.
2017-2022
Graphic Designer and Print Production, Royal Distributing
Led the conceptualization and design of marketing materials from initial concept through final production, ensuring alignment with product and brand standards. Produced large-scale print formats, including vinyl graphics for power motorsport retail locations across Ontario. Collaborated with cross-functional teams to deliver high-quality materials on deadline.
2015-2018
Graphic Design Contract, Aramark Canada
Developed and designed national coffee campaigns for university and college locations across Canada. Created cohesive branding systems including label identifiers and in-store signage for multiple coffee blends.
Team
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